Top marketing experts agree that utilizing a great video marketing strategy is one of the absolute best things you can do to improve your business.
By implementing intelligent and effective video marketing techniques you are sure to dramatically increase both your sales and profits. Read on to learn great video marketing tips.
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ATTENTION VIDEO MARKETERS: Get More Views, Subscribers, and Leads with YOUR Videos (and rank on Google Page 1)
Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.
Try using others in your videos. This will give people the idea that you are not full of hot air.
While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you're trying to tell them, be honest, transparent and come off as warm and friendly.
Begin your video by telling your viewers what you are going to teach them or share with them. After that, follow through on your promise and deliver the content. If you state clearly what you are going to do, and then do it, viewers are more likely to watch your videos again.
To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube.
Do not forget to share your videos with your customers using email and social media.
Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.
For people who are new to video marketing, try to keep your videos short. Around 30-45,seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers' short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
When you know how your video was received, get onto video 2!
Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.
Never skip your call to action. Your video should have the purpose of netting a sale or click-
through. Always ask the viewer to do something at or near the end of the video. It can be anything from actually buying your product or service to just making a comment about the video itself. Always elicit a response.
If you are camera shy, or you do not feel like you would be good at video marketing, look within
your company for someone who would be a good fit. They are usually the most friendly and have a natural exuberance that radiates around them. This is the person you want to choose for your video marketing.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It's important that your spokesperson be very energetic and have a smile and personality that will attract many people.Also, make sure this person will be regularly available for being in your videos.
Don't forget to add your URL within your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don't include the URL, they'll watch and forget you.
Use cliffhangers in your videos. You don't always have to stop at just a single video. By creating a series of educational videos, you can lead viewers using “episodes.” Make “open loops”
where your idea is “to be continued” in your next video. This keeps the audience engaged, helps you educate viewers in multiple videos, and also helps lead them back to your website.
As was stated in the opening paragraph of this article, video marketing campaigns offer a great
way to boost business and increase sales and profits. By carefully studying the information
contained within the meat of this article and applying it, you are sure to start making impressive
sums of money. Good luck!