Creative Branding Solutions


Category: Art Marketing

Looking To Go Viral? Put These Video Marketing Tips Into Action

Top marketing experts agree that utilizing a great video marketing strategy is one of the absolute best things you can do to improve your business.

By implementing intelligent and effective video marketing techniques you are sure to dramatically increase both your sales and profits. Read on to learn great video marketing tips.


ATTENTION VIDEO MARKETERS: Get More Views, Subscribers, and Leads with YOUR Videos (and rank on Google Page 1)

Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

Try using others in your videos. This will give people the idea that you are not full of hot air.

While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.

When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you're trying to tell them, be honest, transparent and come off as warm and friendly.

Begin your video by telling your viewers what you are going to teach them or share with them. After that, follow through on your promise and deliver the content. If you state clearly what you are going to do, and then do it, viewers are more likely to watch your videos again.

To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube.

Do not forget to share your videos with your customers using email and social media.

Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

For people who are new to video marketing, try to keep your videos short. Around 30­-45,seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers' short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

When you know how your video was received, get onto video 2!

Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.

Never skip your call to action. Your video should have the purpose of netting a sale or click-
through. Always ask the viewer to do something at or near the end of the video. It can be anything from actually buying your product or service to just making a comment about the video itself. Always elicit a response.

If you are camera shy, or you do not feel like you would be good at video marketing, look within

your company for someone who would be a good fit. They are usually the most friendly and have a natural exuberance that radiates around them. This is the person you want to choose for your video marketing.

Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It's important that your spokesperson be very energetic and have a smile and personality that will attract many people.Also, make sure this person will be regularly available for being in your videos.

Don't forget to add your URL within your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don't include the URL, they'll watch and forget you.

Use cliffhangers in your videos. You don't always have to stop at just a single video. By creating a series of educational videos, you can lead viewers using “episodes.” Make “open loops”

where your idea is “to be continued” in your next video. This keeps the audience engaged, helps you educate viewers in multiple videos, and also helps lead them back to your website.

As was stated in the opening paragraph of this article, video marketing campaigns offer a great

way to boost business and increase sales and profits. By carefully studying the information

contained within the meat of this article and applying it, you are sure to start making impressive

sums of money. Good luck!

How Can an Artist Make Money Online : It’s All About the Branding

Build Your Brand as an Artist

As an artist, you really are your brand, that’s part of being an artist, you’re putting yourself out there, your imagery, your style, your design.  And as an artist, designer, it’s all about you and your vision.

Online, it's all about visual impact, it's important to be creative in how you are marketing . This very simple fact led me to be able to navigate, what seemed a very complex system. The visual  platforms became another medium, AND a way to share my work effortlessly. As well as the work of other artists.

All of these platforms allow across the board branding . From blogging platforms where you can create your own website to web-based community portfolio sites: now the artist, is the company, is person, is the brand.

Profile Balance quote

It’s really about branding

And so it wasn’t hard for me, I definitely understand the power of branding even more so through making videos and continued to extend that branding out to platforms like Facebook, PinterestTwitter, Tumblr, and  Instagram.

I understand branding because it's all about creativity, design, color and balance.

Now that I’m finally finding my way to becoming an entrepreneur while balancing being an artist at the same time . My personal imagery and style is infused with my brand. I’m sending back to the universe what I’ve learned by sharing my stories, experiences and life passions, hoping I can influence other creatives, to build an online presence through a blog.

So that concept is really spot on, and branding is really important.  I’ve learned a lot of my graphic design skills by figuring out how to use FREE online graphic editors, such as It s' also so easy to do simple ideas on smart phone apps these days.

Beach rock

For me imagery is everything.  And I understand the power of images, that is really a wonderful way to bring in interest and excitement. And all of these platforms are perfectly suited to use visual imagery to get people interested in what you’re doing.

The diversity is in the methods

And another thing I like about the whole online thing is the diversity in the methods that you can utilize.  There’s not just one way to go about anything, and I love the choices.  I also love to utilize videos.  I have so many ideas with videos, art projects,  DIY projects,  gardening projects, travel adventures, interviews.  When I  head out anywhere,  I always shoot videos and images. Then I bring all this imagery to the computer, and add it to my brand in many ways.

Lisa Photo Cindy

A happy entrepreneur

I use a GoPro, My Iphone 6S and many other cameras for capturing different aspects of my environment. We may be shooting under the water and taking imagery into another visual level. The creativity that it’s allowing me has totally changed my life.  It turned me into a happy person, a creative dreamer again.  And it’s giving me this new outlook on business. The potential for my business, my art and my persona to come together as a brand is unlimited.

It’s an incredibly different mindset.  In normal business, it’s all about competitions, it’s all about who’s going to outsell who, and who’s going to undersell and all of that, and I never felt that art has a place in that kind commercial arena.

Art is not about competition, it’s about beauty and inspiration.  And to me to put a price tag on that always just give a bad taste on my mouth and that’s why I started teaching. But teaching, first of all, pays terribly, and second of all it has a huge burnout factor.

The dream: to become a entrepreneur who will empower other artists

So my dream is to be able to help artists understand that there’s a way for them to share their vision with the world without selling out.  And I think that happens to a lot of artists, they have to sell out, they really have to bite the bullet, become very commercialize in order to be successful.

I don’t think you have to be a sell out, you just have to be yourself.  I think artists are really looking for that. I want to illustrate to artists, artisans, crafts people, women artists, emerging artists, art-school graduates, and really anyone, that there’s a way to be true to yourself and not sacrifice your artistic integrity, your dream and really be true to who you are.


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Art Marketing for the Visual Artist

Self Discovery as an Online Artist

I have always been a visual artist.  And although it took a back seat when I became a teacher and then a mom, changing my self-image eventually helped me get back on track. 

Over the past 5 years, I have turned myself into an online-entrepreneur-blogger and eco-advocate and my role as a visual artist has come full circle. I finally feel like I discovered a place to express myself and my story to the world and set it up as a home based business. But along with this came the importance of art marketing.  

I now had the liberty to embrace my creativity and my passion  and create a business around it.

One of my dreams is to be able to help the artist community learn to share their visions to the world, without ‘selling out'.  

Lisa Blue Marble

Why art marketing is a big deal

As artists, we create art works – marketing our art is the opposite of what art is for us, it can feel exploitive.  For creative people, art is an innate thing, it comes naturally, but not the art marketing aspect of it, this is a challenge. Marketing for artists can be a challenge. Putting ourselves out there to share our visions to the world does not always come as easy as it seems. In the art world there is a Who's Who list of up-and-comers and talented creators in their own right, looking to have their own perspectives seen. I tried that scene for a little while, and found that teaching better served my soul, I wanted to inspire young creative minds and not constantly be looking for recognition. I found that the proud career moments for me were little things like when a student shows their parents what they created and feels good about seeing a piece they made displayed on the walls of the school for all to see.

Being the artists that we are, have to keep our, creative channels open, we need to be able to always be creative in every aspect of our lives – to express ourselves, our emotions, our vision. Getting all bogged down by technical platforms and widgets can often feel constrictive and frustrating, but I discovered it is really not that hard at all. Upload an image here and add a little content there and you've got a blog.

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As artists, we often present our creations in galleries or spaces, but we don’t  necessarily know how to share it with the world.  I have an excellent art education from Rhode Island School of Design (BFA) and San Jose State University (MFA), and an education on how to teach art,  but I lacked the business know-how to sell myself confidently as an artist. No matter how talented I was told I was, or how much people liked my work, there was often the question, well what do I do with that talent now?

I was pretty discouraged seeing other artists biting the bullet just to put their artworks out there.  It’s a common problem among artists. Even with massive talent, you’ll rely on luck or a good P.R. manager as to who sees or who buys your artwork or take a chance and give 50% to 60% to studio galleries. Talented artists everywhere are in competition with each other for attention in the art world. This is something I shied away from and thus went into teaching.

I turned put my art career on hold to be an ART MOM


Eventually I had to leave the teaching world behind for the domestic bliss of helping guide my own children's hopes and dreams for their vision and support their art education. I was always the kind of parent who put my kids first, and made sure my kids attended one of the only public, arts-based curriculum, elementary schools in San Francisco, who utilized the parents as teachers. So for over a decade I had found a place within a community that fully embraced art education and was present in my children's classes weekly. I felt that I had contributed greatly to the artistic interests of the students and the whole community by creating permanent works with students on the school campus and facilitating large scale class projects for the school's Annual live auctions.

But then that also ended, my kids went on to Middle school and High school. No more Art Mom, no more art parent involvement. I was on my own, and I was definitely looking for a platform to glide my vision into. It was time to return to my center, my own creative spirit was begging to come out of hiding. But there came a point when I shifted. I was a super duper art mom, but I was not really following my true path as an artist. I started to feel a bit grumpy and sad, I lamented for time in a studio, for time exploring my own ideas and materials.

For years and years I had been funneling so much energy into the family and being the best parent to my kids that I had lost my artistic identity, and as a result I felt a deep, underlying unhappiness.

I focused all my creative energies into my home, my kids, cooking, cleaning, and organizing all aspects of our lives; financial, medical, travel and everything else. I was denying my true self, and felt tired and ready to tap back into my creative talents.

I was seeking a way to use my creativity for education and also to inspire others


I wanted my business and my brand to be an extension of me

I set to the task of learning a lot about marketing for artists, how to set up a blog, how to use social media, and even found personal development to be an amazing advantage in my new career. Seeking inner balance and outer balance at the same time. All of these things had led me to the realization that as an artist, I’m also an entrepreneur, and that I was my own product.

I hope to share the importance of art marketing along with the skills learned along the way; as an artist, an art teacher, an art parent, and now, an art blogger-entrepreneur.


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